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The Story became a focal piece in the interior along with authentic, original photos of the log smokehouse and an interpretation of patchwork quilts entitled Urban Piecework made from leftover ceramic and porcelain tiles, glass and clay assembled in wall-mounted panels throughout the interior and exterior spaces. Yes, it was intended to become a decorative element too. It was available for printed material, social media, and as art to be presented on walls. The private persona wasĪs we developed the logo, featuring a wood-carved graphic of an original log cabin/smokehouse, the story was recorded and edited down to a summarized version. Extractingįrom the story to create the logo seemed natural. It, and incorporating it into interior/exteriorĭesign was part of my vision for a complete design package and presentation. To begin to tell the story, I encouraged the development ofĪ unique logo for this specific branch of the brand. Plus, it had a local interest angle that has the potential to create a buzz far beyond their actual location.
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It happens to be a great story with layers of interesting twists and turns – riddled with history and significance. Now maybe my opinion about their story was so worthy of consideration because there was so much to this story. My opinion was a combination of an intriguing brand and “the story.” But before I go further, they coined a word to express their beer brewing prowess – exbeerience! This will enter into the story as we go along. Are those the only unique traits? Is that the memorable take-away? It certainly isn’t a bad one – the idea is to have great food – and a fun environment, but what else might contribute to the experience of this barbecue being unforgettable? What might you have, to tell your friends, to spread the word?” Without my enumerating them here – can you envision some common denominators that you might connect with barbeque joints? As is true with any venture, I asked: “What makes this one different? Better barbeque? Maybe. So this new business, for which I have been designing, is a barbeque establishment. Ideas, sharing – is now something that has to be inserted with greater What used to be a natural exchange – of communication, In this world of disconnection, making connections seem all So why not satisfy that interest, create aīuzz…Let’s give them something to talk about!!! “What is their history in this business?” These are common questions They get started?” “How did they come up with this idea?” Liked, revered or praised, it is natural for people to wonder “How did So back to the story…about “the story.” When a business or any concept is respected or Like “the story”, “the mission statement” identifies goals and intent…when paired with the story, it provides an overview of the who, what, why that inquiring patrons want to know. The idea of a “story” is not unlike the “mission statement” which became a standard feature decades ago in every company’s presentation on printed media, lobby plaques, conference room walls, break rooms… Some say it is passe, but when something is good and has meaning – re-consider. But, mix it up a bit and use things differently or with other different elements than the original trend presented and – Voila! You have a perfectly valid, even fabulous design – think outside the box! Whether a color, a font, a style of furniture, a wall tile or wallpaper, an architectural detail or form…so many design elements are considered dated due to their context. What might be considered “dated” is often the manner in which it is used or done – not the thing itself. I believe that this is similar to many interpretations of design. I begged to differ! We agreed to disagree. Was a dated concept that was no longer relevant. He told me that was “so seventies.” That he had read that it Presenting/using the story of this new business venture as a part of theĭesign. And that brings me to “the story.”Įven Facebook features a section to tell “your A successful design laces together all theseĭesign elements. It is about your unique reason for doing what you do.įor the past several months, I have been working with aĬlient on a combination of interior design, graphic design, exteriorĭesign…it is all intertwined. It is about sharing history, experiences and process. It is about identity, branding and connecting. Whether you are marketing yourself or your business, your story has merit. Is your story important? Does anyone care about your story?Īnd what does this have to do with interior design?